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How to optimize your website URLs for SEO, step by step

URLs are parts of the content capable of being optimized for SEO and with an important value in the eyes of Google. We provide you with some essential guidelines to improve them.

A URL is an acronym for Uniform Resource Locator. They are the sequence of characters that a standard follows and that allow us to name resources within the Internet environment so that they can be located, generating hyperlinks to facilitate navigation. Any web, entry, file or photograph is uploaded to the Internet in a unique way, avoiding duplicate content in search engines.

If you want to have SEO, friendly and optimized URLs you should know that the elements with the most weight in the eyes of search engines are the domain, the subdomain, the subfolder and the page. There are several guidelines that you can follow to improve your position in Google thanks to this element.

4 tips to optimize a URL for SEO

URLs for SEO

Incorporates the keyword

You should never leave the default URL with numbers, arbitrary letters or special characters, but edit it and make it friendly to search engines, including the complete keyword whenever possible. Do not copy or paste the URLs on the blog or networks, it is essential to add a specific anchor text.

Hyphen as separator

Escape from the low bars and other symbols such as + and opt for hyphens to structure the content of your URL. Also, it is recommended to avoid the parameters when possible, since the length is excessively increased and there are many URLs for the same content.

The good, if short …

It is important that the URL is as short as possible, and that the keyword is as far to the left as possible. Avoid stop words – nexus words like prepositions or conjunctions – and strange characters like question marks or exclamation points, tildes or the letter ñ, as well as spaces. Advocate for letters and numbers within the English alphabet.

Few folders

In order for the tracking time to be shorter -remember that the loading speed is essential for a good positioning-, choose not to have many folders or levels. In this way, you can improve indexing and, incidentally, facilitate the reading of the hyperlink itself for Internet users. Be careful with redirects -especially if it is a long chain-.

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