In recent weeks, SEO people have been worried and debated a lot about the recent changes that Google has been promoting in its algorithm, called “Panda Update.”
The basic idea of Google with this update is to penalize sites that produce pages just to attract visitors organically to fill them with advertising – so-called content farms. These sites use techniques to produce cheap content and “dribble” Google, how to copy content from third parties, make content of low quality and full of relevant keywords etc.
This week Google itself made an announcement to clarify which are the main points that will take into consideration when evaluating the content of a page or website. These are very straightforward questions that serve as the basis for the tool’s algorithm. Let’s go to them:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the subject well or is it something “shallower”?
- Does this site have duplicate or redundant content on the same or similar topics, with only minor variations in keywords?
- Would you feel comfortable leaving your credit card information on the site?
- Does this article have errors related to facts, style or grammar?
- Are the topics of the website created from a genuine interest of the readers or is it producing content just tried to guess what might have a good ranking in the search engines?
- Does this article provide original content, information, report, research, or analysis?
- Does this page generate a substantial value when compared to other pages in the search results?
- How much quality control is done on content?
- Does the article reflect both sides of the story?
- Is the site recognized as an authority on the topic?
- Is the content produced or outsourced to a large number of producers or is it spread across a large network of sites, so that individual pages do not gain much attention or care?
- Is the article well edited or does it appear to have been produced sloppy?
- If it was a health-related search, would you trust the information on the site?
- Would you recognize this site as an authority when mentioned by name?
- Does the article provide a full and clear description of the topic?
- Does the article contain any interesting analysis or information that goes beyond the obvious?
- Is this the kind of page you would bookmark and share with a friend?
- Does the article have an excessive number of advertisements that distract and interfere with the main content?
- Would you expect to see this article in a print magazine, encyclopedia or book?
- Are the articles short, not substantial or without other useful information?
- Are the pages produced with care and attention to detail?
- Would users complain if they saw pages from this site?
After a long time of being negligent, Google started making significant moves to penalize people who only try to find shortcuts to better position themselves in the search results.
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SEO techniques – provided they are well made – will continue to be important for improving website performance, but do not believe in techniques or business offerings that promise great results in the short term.
As well as these “magic” tend to be less and less effective depending on what is done this can end up being a shot in the foot.
As a business, think the best way not to have to worry about it is by producing original, informative, and quality content.