Having A Personal Blog? Twenty years ago the word weblog was used for the first time. At that time they were only used as personal diaries broadcast online. Today there are more than 150 million blogs worldwide! It is a large number and generally reviews the benefits of having a personal blog. Definitely, at this moment owning a blog is the most important thing that a business, cause or person can do to advance online.
In the following paragraphs we will delve into the benefits of having a blog as an extraordinary option for your marketing actions.
Not all blogs are fully formed, blogging requires time and effort to evolve as the blogger finds a rhythm and settles into it. The blogosphere has evolved, and now people blog for many different reasons. There are even distinctions between the types of blogs: personal, business, lifestyle, fashion, food and entertainment, among others. Personal blogs are the expression of an individual corner where the author expresses his personal beliefs, ideas, advice, preferences, hobbies; Finally, he tells personal stories.
While the blog scene has developed over the last decade, the benefits of having a blog are plentiful. Professional or business blogs work following a similar principle: to have a place on the web that presents you as a company, to also show your human side, provide content related to your business branch and relate to your followers, such as You do it in a personal blog. The essence of every blog is that they must present attractive and valuable content that invites users to return. That is why we are talking about having a personal blog.
In my opinion, many people at some point have been bitten by the urge to open a personal blog. The main reasons are because they master a subject and like to write about it. Another reason is that they simply have a hobby to which they want to spend more time by including related articles in a blog. I will focus the post on those professionals who want to progress in their specialty and think that writing in a blog can be a good tool.
It can happen on many occasions that we fall into the trap of the only short-term vision. The reason is that blogging requires time and effort so that we notice changes in our professional life . It is also common that seen from the outside it is seen as a sterile activity to face a future.
The benefits will be divided into 3 areas: non-monetizable, monetizable indirectly and directly monetizable.
Not monetizableThe blog will help you to mark very enriching work dynamics since you will always have to be quite organized to find your writing time.
It will be an important prop in the face of being a constant person in your work.
It will encourage you to be a creative person in a sustained way . By having to constantly be in “search and capture” of interesting content will affect your ingenuity in a positive way.
It will be a continuous learning path. When you look back you will realize how much you have sown in your professional training.
You will share varied knowledge. You will have the opportunity to educate other people interested in your field of experience. The best part is that you can create resources to teach others, activating the possibility of monetizing your blog by creating online educational products or services.
Blogging is an activity based on relationships with the online community. The blog’s own activity and its promotion will guide the expansion of your online presence, increasing subscribers, connecting with more potential customers and, ultimately, improving revenue. You will also have done this by adding value to known users. So it is very likely that some of these new relationships lead to collaborations between professionals.
The activity of the blog itself and its promotion to be read will lead to the expansion of your network. You will also have done this by adding value to known users. So it is very likely that some of these new relationships lead to collaborations between professionals. That is why we are talking about having a personal blog.
With your acquaintances and in general you will begin to be considered an expert in the subject chosen in your articles. Does not it make sense? How is it not going to be an expert that researches and writes periodically on a specific topic? Needless to say, this can lead to requests for consultancy work, or teaching a course, etc.
With the blog you will have obtained a much more comprehensive and effective presentation letter than any LinkedIn profile. In search of new professional opportunities, a good blog gives a very good image and will bring you to new horizons. That is why we are telling about having a personal blog.
Advertising : If you get many monthly visits will open the doors to you can insert advertising on your blog. This publicity may be of different types: Sponsors, through a Google Adsense account or through advertising networks made available by different advertisers.
Consulting services: For those readers where you have managed to be relevant, it is likely that at some point they will ask for advice that can evolve towards a punctual or stable consultancy service applied to your subject.
Courses and ebooks : Another option at your fingertips is to manufacture paid content. The most used way are in online course format or publishing an ebook in pdf format that can be downloaded by the interested user.
Speaker or trainer: Another common point is that certain events or companies contact you to give talks or a presentation.
Collaboration with some means of collaboration: If you have demonstrated your skills in a blog you can make them available to those media interested in the type of content you publish.
Sale by affiliation: The sale by affiliation turns your blog into a showcase for other companies to carry out direct sales in exchange for a commission. An affiliate marketer derives potential customers to the sales site through banners or sponsored links.
Infoproductos : Another option at your disposal is to offer paid content. Regardless of the subject you are dealing with, surely there is some infoproduct that you can create. An ebook, a private access to video content, access to downloadable podcasts, online courses, etc. Think that the simple fact of launching a product or complete service on a topic is a very valuable resource for those who want to learn about it. That is why we are telling about having a personal blog.
These are the usual ways and means by which bloggers get compensation for the effort invested. Nothing is in vain; the professional who manages to save the first few months of hard work writing and taking steps firmly “post to post” has at his disposal endless opportunities that can catapult him to be a reputed and respected expert in his sector. There is no doubt that this is a huge satisfaction.
The opportunities are endless when it comes to carrying out a digital entrepreneurship project and the best proof of this is that more and more people are creating their web pages and blogs to make a living. Now that you know some benefits to having a blog, do you dare? Do you think there are other benefits? Tell us about your experience.
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