You might think that a classic print brochure is an ancient relic, especially in the ever-changing world of digital marketing. But a traditional print brochure actually remains a super useful marketing tool for businesses, particularly for those that aren’t yet giants in their industry. Here’s why.
Your Business’s First Impression
A well-crafted print brochure introduces your business to your potential customers. It’s a tangible and focused way to make a lasting introduction. Online overwhelm is real – and these physical pieces of branding offer plenty of exposure. Today’s digital ads are gone in a second, but a brochure will remain in the home for days, if not weeks.
Cutting through the Noise
Digital clutter is real, and brochures are making a comeback. They dive straight into the hands of those not actively surfing the internet. Whether tactfully placed for pickup or sliding through letterboxes, these messengers guarantee eyes on your message, adding a personalised touch to engagement. And specialist marketing strategy consultants such as reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ can offer expert support in helping you create a winning brochure.
More than Words
Ever felt limited by the character count of online ads? Brochures say, “No worries, I got you!” With multiple pages to play with, you can tell your business’s story in detail to your potential customers.
Friendly on the Budget
For smaller businesses and startups who need to pinch pennies, brochures are a great choice. They’re cost-effective and versatile, fitting snugly into various distribution channels.
Measuring the Magic
Sure, online marketing has its analytics game, but tracking the success of print? It’s more than possible. Sneak in unique discount codes, sprinkle in some QR codes and add mail order forms. Or why not just ask your customers? A simple, “Hey, where’d you hear about us?” can unravel your brochure’s influence.