It’s common knowledge that websites play a role in any business operations and achieving visibility on search engines is vital for business growth. Gone are the days when having an outdated website was acceptable; the current search technology heavily relies on the frequency and recency of content updates.
Your older content is gradually losing its traffic. Published content has an impact on SEO because Google prioritises fresh and relevant results. However even the best crafted articles lose their value over time. This can happen due to changes in the marketing landscape, outdated statistics being cited or recommended practices that were effective a few years ago but are no longer applicable. For help with SEO Services Ireland, contact a site like Ryco
Your older content may include broken links. Not only do dead links provide a poor user experience for visitors but they also harm your search engine visibility and portray a lack of professionalism. That’s why it’s crucial to review your web pages and replace any broken links with relevant ones that work properly.
What’s more, updating content is more cost effective than creating entirely new web pages from scratch. Investing some time can lead to benefits allowing you to boost your web traffic and reach a wider audience for your products or services. It’s essential to go with optimisation and begin by concentrating on the areas that are currently providing a low return on investment.