Increasing access to the Internet in recent years has resulted in an exponential growth in sales through the network. According to the study conducted by the Online Business School, 32% of people who purchase already via the Internet. Because of this the shops, both smaller and large, must adapt their sales strategy to customers who increasingly are more in virtual space than the physical.
But position a brand and a product in the Internet market, getting bigger, it is not easy. SEO was until now a major free alternatives, along with social networks, which are starting to be saturated with advertising. So one of the great alternatives when positioning brands and products are the discount coupons.