Renault Dezir: Plugged Into The Future

Not for a million dollars. That is the price estimated by Renault for the DeZir and that is the figure that was willing to pay a Russian millionaire for him. It happened during his presentation at the Paris Salon and, of course, the French refused. To the satisfaction, above all, of Laurens van de Acker, the creature’s father. He is the new design guru at Renault, in charge of shaping the range of the next decade. Is there a better host to try DeZir? Of course not. So, before going up to the prototype, he tells me the new design philosophy and asks me to imagine a six-petalled flower. So graphics are the designers. Each sheet represents a stage of adult life and each one will come out a prototype to define the cars of the gala brand series. For example,

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