When it comes to designing product packaging, it is important that the design meets the brand’s image and entices customers to purchase. You also need to think about how the packaging will function. A sleek design and top-notch branding will not mean much if your package is not able to travel from your facility to the customer’s home intact. Great packaging pops out at customers from the shelf and keeps your products both secure and fresh during transportation and storage.
Prior to deciding on a design, market research is essential to understand your target audience. This will allow you to cater your product packaging to their specific needs. Whether you are selling your signature blend of healthy snacks to young children or your high-end cosmetics to women, the right packaging will ensure that your product is sold. To find out more about help with Contract Filling, go to a site such as www.wyepak.co.uk
Material decisions are also important in terms of packaging. While materials like glass look beautiful and can give the packaging a sense of prestige, they are very expensive to produce and ship as well as being highly fragile. On the other hand, plastics are often cheaper to produce and offer good crush protection but are losing popularity for more eco-friendly options.
You should also consider any legal requirements. These can include barcodes, nutritional information and association marks. It is wise to know and understand what these might be before signing off on any design decisions.
