Choosing the right graphic design agency is crucial for building your brand. You will want to work with one that can create logos and other features of your brand identity, marketing materials, website design, and digital and print advertising. With a wide range of choices available, you will need to consider how to choose the right one.
Finding an agency
You should begin by identifying the graphic design agencies that are available to you. It is a good idea to seek recommendations from friends and family, and industry contacts if you have them. You can also do an internet search for your area; for example, a search for a graphic design agency Birmingham will produce results such as birmingham.nettl.com/creative-agency-birmingham/.
How to choose between them
Once you have a list of possible graphic design agencies, you will need to consider how to narrow them down. Most importantly, look at their existing work. They should have a portfolio that they can show you, and you should particularly look at any experience they have with businesses in the same industry as you.
Ask questions about how they handle the design process. They should be able to take a strategic approach and have a good track record of listening to their clients. This transparent process can give you confidence in how your projects will be handled.
Ask about their technology skills and look for evidence of these skills in their work. It should look print-ready with a high level of precision in its colour theory and typography. Graphic designers have a range of innovative tools available and should be proficient in using them to obtain the best results.
When communicating with design agencies, try to glean their attitude. Check that they are up to date with industry trends and are genuinely passionate about their work. They should also be easy to reach and responsive, maintaining a professional attitude at all times.
Read reviews and seek out client testimonials. You can also ask whether the agencies have received any industry awards or anything else that demonstrates an impartial assessment of their quality.
