Sometimes it can be intimidating to start a Google Adwords campaign when it is a small business or one that is just starting and you do not have any experience with the tool. Many would say that you have to hire a professional to do it, but sometimes this is not possible because the budget is not enough.
In this one minute review we will see some tips for small businesses to schedule their first Adwords ad.
Adwords is a tool that has a learning curve that is exceeded very slowly, it requires a lot of study to understand the tool well and even more to be up to date with all the updates that it incorporates. This does not mean that it is complicated, but simply, you need to study and understand what is being done.
As we understand that not everyone has the time to go through this learning process, and that your goal is not to become a campaign specialist at Google, we will guide you through the rudiments to schedule a small and simple campaign:
We do not want you to get into three courses with official certifications or to sign up for online classes. What we ask at this point is that when you create the account in Adwords you take the time to read a little Google documentation. Fortunately, they have their information very well organized and will guide you through all the available options within the tool. Do you want remarketing strategies? Or better some add-on? To know where you are going to invest your money you will have to read a little about what options there are and which best fits your budget and your expectations.
Create a simple strategy
Google Adwords has two interfaces, which can be a bit confusing. The first one is the screen you enter once you have created an account and the other is a campaign editor that you can download. For those who will do small campaigns and who are starting, it is better to limit yourself, in principle to the online interface.
Once you walk through all the tabs of the app you should have a little clearer your strategy, but to specify it we recommend you to be very clear about the following data
Daily budget – how much you are going to spend per day is important. Keep this clear and limit it on the tool.
Network – what kind of ad will you program? Only text? Advertising with display?
Time of day / Day of the week – At what times do you want your ad to be displayed? In what areas?
Selecting the words (a very complicated job)
You are paying for this, so you have to minimize all the possibilities of risk. For this it is important thatyou select the correct words. This will be much easier if you are already doing SEO strategies and you are clear about which words have worked for you and which have not.
Google will recommend you use a broad relevance of the words, but this could be a problem, because if you receive a lot of clicks, but may not be relevant to your business. The best thing is to limit the search a little.
Cut the keywords, use only the most relevant. It is not necessary to include as many as Google recommends. For this you have to understand very well the concordance that you can configure in the words.
Make changes based on the data, but one at a time
We recommend you to gradually adjust your strategy based on the results, however make one change at a time so you can see if the change worked or not. It will be very difficult for you to understand and interpret the analytics if you make several adjustments at the same time.
Track all the sources of all your searches
It may seem that you are having many visits and no type of conversion. Maybe you are doing it on the other hand, for example you may be receiving calls thanks to the announcement. You have to do a comprehensive monitoring of the results to understand if it is working or if you are not doing it. If, for example, you were receiving calls following the announcement, perhaps you should consider including the contact number in a more visible place.