In recent weeks, SEO people have been worried and debated a lot about the recent changes that Google has been promoting in its algorithm, called “Panda Update.”
The basic idea of Google with this update is to penalize sites that produce pages just to attract visitors organically to fill them with advertising – so-called content farms. These sites use techniques to produce cheap content and “dribble” Google, how to copy content from third parties, make content of low quality and full of relevant keywords etc.
This week Google itself made an announcement to clarify which are the main points that will take into consideration when evaluating the content of a page or website. These are very straightforward questions that serve as the basis for the tool’s algorithm. Let’s go to them:
After a long time of being negligent, Google started making significant moves to penalize people who only try to find shortcuts to better position themselves in the search results.
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SEO techniques – provided they are well made – will continue to be important for improving website performance, but do not believe in techniques or business offerings that promise great results in the short term.
As well as these “magic” tend to be less and less effective depending on what is done this can end up being a shot in the foot.
As a business, think the best way not to have to worry about it is by producing original, informative, and quality content.