Our decision to start Digital Results for a blog did not come about by chance. Both studying the subject and in our experiences with other companies have seen that blogs are excellent marketing tools.
In this post, we bring some of our experience and we list the biggest reasons for your company to have a blog as a digital marketing tool:
Establish Leadership – When you write about something, you are constantly putting your knowledge to the test. If you do not know much about the subject, it will certainly be criticized on social media and blog comments. However, if your blog has quality, it is successful and it is highly commented, you automatically become an authority on the subject. Potential customers see you as someone who knows what you’re talking about and they start to trust your brand.
Helps you find it for free on Google – Publishing content often makes your business have a lot more pages indexed in Google than a regular website. It also increases the likelihood that other sites will link to your site, which helps you to better position yourself in Google (we’ll talk more about other posts about how Google works and how to rank better).
It’s interactive – Most blogs have spaces for comments. Encouraging this conversation is a new way to build rapport with your customers. In addition, you can get lots of ideas for new posts, learn new things from other people’s experiences, and get feedback for your blog, your company, and your products or services.
It is dynamic – A common website assumes fixed, stopped content. With a blog, you have the opposite idea: constant updates, new content. This makes people visit the blog recurrently.
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Facilitates the sales process – The blog helps a lot in cases where the customer approached is not yet at the ideal moment of purchase. So, by bringing it to your site, the customer can continue in continuous contact with your company even if you have not purchased your product or service. That way you are gradually establishing trust and the customer will already have your brand in mind when finally deciding that it is time to buy.
Permanent results – Unlike a TV advertisement, a banner on a third-party website or a flyer delivered at the traffic light, the blog is a permanent asset. If you stop investing in advertising, you will no longer have a presence on these channels. If you stop blogging, however, the referral links and authority of your pages to Google continue, so your business continues to receive traffic to the site for free.
Generates learning – This is a little valued but extremely important point. Writing a blog is a responsibility that forces you to always be aware of what is happening in your industry. In addition, the fact that you have to write means that you, who have already studied and experienced a lot and have several opinions and arguments in your head, organize this knowledge well and absorb what is most important.
In this post, we try to make clear the “whys” of a blog. Keep going to our blog and we’ll talk more about how to use the blog as a marketing tool for your company and also check out our step-by-step tutorial on how to create a blog from scratch.