There are some key differences between static and dynamic banner ads so if you’re struggling to select the right one for your next marketing campaign, we can help you choose which one is right for you.
Static banner ads
Static ads display fixed content all of the time. They are a still image, usually consisting of a succinct message and a call to action in your brand’s colours and featuring its logo. They are the cheapest form of banner advertisement, though also the least effective in meeting user needs.
Dynamic banner ads
Dynamic, or HTML5 banners, use motion to capture the user’s interest and can change their content depending on the user’s browsing behaviour or another data source connected to the advert.
Targeted marketing
If your aim is to showcase your offerings to potential customers who are already looking for a product you stock, dynamic banner adverts are the most effective form of marketing as they can adapt to the user’s needs and direct them to your website.
Though highly effective, it is harder to create a dynamic banner ad, so most companies use a specialist such as //thebannermen.com/banners/animated-ads/html5 to help them to optimise the effectiveness of their creative content and convert views into sales.
Cost vs effectiveness
When you’re launching an online marketing campaign and plan to use banner advertising, the most important metric is value for money, or cost vs effectiveness. For some businesses, a static ad may drive enough traffic, but for others, a dynamic banner ad justifies the investment.