Email marketing can be a highly effective way to market your business. To maximise the impact of your email marketing, consider using the following tips to help make your emails stand out.
If you are unsure of the most effective way to use email marketing, employing marketing strategy consultants can be an investment that truly pays off. Look for a reputable consultant such as www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant and check reviews and testimonials before hiring.
Tailor your approach
Every business is unique. Therefore, consider how you can best use the following marketing strategies, tailoring them as appropriate.
Six Strategies
1. Automate emails so they arrive promptly and at the most effective time. Good times for an automated email can be a welcome email for new subscribers and customers, or a birthday email containing a special offer.
2. Optimise your emails to be read on a mobile device. As many people today use their mobile phones for emails, make sure it is easy for them to be read on a handheld device to maximise engagement.
3. Test your email strategies using A/B testing, where two versions of an email are created, with each sent to a different segment of your subscribers. This will tell you how elements such as different subject lines, layouts, and images affect whether emails are opened and improve business.
4. Put value-driven content in your emails. As well as promoting your business, look for ways to help your customers. For example, a catering company could have a recipe of the week or a hardware shop could offer DIY tips.
5. Make your emails interactive in a way that relates to your business. Ideas could include polls, quizzes, and clickable content. If using quizzes appeals to you, check for ideas on how to get started.
6. Personalise your emails. Don’t make your customers feel like a number on a list. By relating email marketing to products they have bought, you can demonstrate how you see them as a valued individual.
Monitor your email marketing strategies carefully to see what gets you the most engagement, continually adapting the strategies to maximise results.
