Increasing access to the Internet in recent years has resulted in an exponential growth in sales through the network. According to the study conducted by the Online Business School, 32% of people who purchase already via the Internet. Because of this the shops, both smaller and large, must adapt their sales strategy to customers who increasingly are more in virtual space than the physical.
But position a brand and a product in the Internet market, getting bigger, it is not easy. SEO was until now a major free alternatives, along with social networks, which are starting to be saturated with advertising. So one of the great alternatives when positioning brands and products are the discount coupons.
In recent years, the discount coupons are becoming an alternative used by an increasingly high number of consumers. This trend came from the British market and gained strength with the economic crisis, it has become a great alternative savings for buyers and a marketing strategy very important for businesses.
Use discount coupons in marketing strategy offers several benefits:
You can use different channels when the discount coupons distributed, and all with good results:
For the strategy to be good to combine several types of communication, to quantify where we can get target audience.
Another factor to consider when planning a marketing strategy with discount coupons is temporality and periodicity. One of the best alternatives is to offer discount codes in low season shopping when users expect no surprise to find discounts.
On the other hand, it is not advisable to offer many discount coupons all the time, because customers tend to perceive as normal and not as an extraordinary opportunity to save.
There are also a number of risks that we must consider the possibility of incurring losses if not properly quantified promotion, target audience and the maximum ceiling that are willing to achieve.
As you have seen the discount coupons are a great alternative when our brand positioning in the market and reach new customers.