The Internet has radically changed the way companies can find and communicate with their customers. To do this earlier, companies were forced to spend large sums to advertise through traditional media, such as TV, radio, newspapers, magazines, billboards, and leaflets, since these were virtually the only ways for anyone to find out about the A product or service.
However, people today are exposed to much more media options, products and information channels, and at the same time are increasingly efficient at ignoring intrusive or irrelevant advertisements. In addition, when they want to buy something, consumers have relied on the Internet as a way to help them make decisions, seeking more information about the product or company, comparing prices, consulting other users’ opinions and accepting recommendations from friends on social networks.
This has meant that any advertisement is only really effective when it generates real value to its audience, being relevant, accurate, and permission-based. Digital Marketing has some characteristics that help in this task, allowing us to have a high return on the investment of time and money in Internet communication.
For all these characteristics, several companies have experienced excellent results and, consequently, have invested more and more in Digital Marketing. In Brazil, investment in this medium grows to more than 30% annually ( source: IAB ).
Small and Medium Enterprises (SMEs), these benefits of Digital Marketing are even more evident , since in general they have few resources to promote their products and services. The Internet is the medium where good ideas (simple and objective) and good execution have much more value than money. However, many entrepreneurs and entrepreneurs of marketing still do not take advantage of this potential, either because they are unaware of the techniques and tools or even because they are afraid of the complexity of the medium.
Because of this, our goal here is to demystify the Digital Marketing, showing how it can be Simple, Affordable and Effective . We will create and share contents with concepts, tips and practices for efficient use of the Internet as a channel of communication and promotion of your company and product. In addition, over time, we will also develop tools that will help in some of the main tasks of Digital Marketing that we will discuss here in the blog.
Do you want to follow? So just sign the blog to receive the news via email, filling and sending your address in the field below.